HYBRID RECORDS
FUSION VINYL RECORDS
2024
CREATIVE DIRECTOR.
IVAN PAPADOPOULOS
CREDITS.
BACKGROUND
Record Lovers, a beloved record store in Athens, inspects over 1,000 used vinyl records monthly. During this process, some vinyl records are found with one side in perfect condition while the other is too damaged to be sold. These records would typically be discarded, leading to unnecessary waste.
Recognizing an opportunity to both reduce waste and create something unique, the store launched Hybrid Records, an initiative that repurposes these unsellable records into entirely new, one-of-a-kind albums.
IDEA
Hybrid Records gives a second life to vinyl by carefully combining two non-damaged sides from different albums. These unique fusions bring together genres and artists in unexpected ways. Custom covers merge the original album's front cover and spine, visually reflecting their hybrid nature. The logo emphasizes the letter "Y," referencing the Greek word for hybrid (Υβρίδιο), reinforcing the theme of fusion and transformation. Displayed in a dedicated store section, Hybrid Records encourage musical exploration while turning previously discarded vinyl into collectible art. Customers embraced the initiative, even suggesting their own record combinations.
