BRAND GEOMETRY
ARCHITECTURE IDENTITY
2024
BACKGROUND
In architecture, identity is more than a visual marker - it is an extension of a firm’s philosophy, a reflection of its approach to space, form, and function. For architect Despina Sotiriou’s practice, the need arose to establish a distinct and cohesive brand identity that embodies the geometric precision, clarity, and harmony defining its work.
IDEA
The new identity is called Brand Geometry. It transforms the firm’s design principles into a structured, recognizable, and timeless visual language. The logo, inspired by the Greek letter “δ”, pays homage to the founder’s name, designed using a circle, two 45° lines, and an angular element—expressing pure geometric clarity.
This concept extends into a visual system of custom icons, reflecting the geometric forms and colors found in the firm’s projects. These elements are seamlessly integrated into the website and communication materials, including notebooks, coasters and tote bags, ensuring a consistent and tangible brand presence beyond the digital space.
