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hybrid records

Creative direction

Record Lovers, a beloved record store in Athens, inspects over 1,000 used vinyl records monthly. Some records have one side in good condition while the other is damaged, making them unsellable. This led to the creation of "Hybrid Records," albums made by combining the non-damaged sides of different records. Custom covers merge the original album's front cover and spine. The letter 'Y' was emphasized in the logo as a nod to the Greek origin of 'hybrid' (Υβρίδιο), incorporating a hybrid touch. These low-cost Hybrid Records are displayed in a special section of the store, encouraging customers to explore new music while enjoying their unique visual combinations.

Most customers were excited by this initiative, treating the Hybrid Records as collectible items. What started as unsellable has transformed into a creative solution that not only encourages musical discovery but also promotes sustainability in vinyl use.

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