Brand Geometry

Brand Geometry reflects the philosophy behind the new identity of architect Despina Sotiriou’s firm. The goal was to craft a cohesive presentation of its projects, embodying the geometry, clarity, and harmony that define its work. At its core lies a logo inspired by the Greek letter "δ" - a direct nod to the founder's name. Designed using a circle, two lines at 45°, and the defining symbol of an angle, the logo highlights its geometric foundation. This concept extends through a design language of icons, derived from the geometric forms and colors of the firm’s projects, seamlessly integrated into the website and communication materials such as notebooks, coasters, and bags.

More than a visual identity, Brand Geometry introduces a visionary approach to architectural branding—a unified communication framework that balances functionality with timeless aesthetics and refined elegance. It not only enhances the firm’s recognizability but also underscores its distinctive creative ethos.